DEVELOP AND DELIVER high-quality youth coaching and leadership training programs that meet the needs of individuals who desire to impact youth.
GENERATION YOUTH - EMPOWERING THE FUTURE OF TOMORROW | MISSION STATEMENT
At Generation Youth, our mission is to empower and equip individuals with a passion for youth development to make a positive impact in the lives of young people. We strive to provide them with the necessary skills, tools, content, and resources they need to see youth thrive and become successful leaders of tomorrow.
WE INSPIRE AND EQUIP CURRENT GENERATIONS TO IMPACT FUTURE GENERATIONS.
Through our Youth Life Coaching Certification program and youth leadership training, we aim to foster personal growth and development, enhance critical thinking skills, and cultivate leadership abilities in young people. We believe that by investing in the next generation, we can create a better world for everyone.”
FROM IDEA TO REALITY: THE FOUNDING OF
GENERATION YOUTH
Generation Youth was born from a simple idea - that young people have the power to make a
difference in the world. Learn about the founding of our organization and the journey that followed.
Their mission became even more real when they launched the certification program ‘Ziglar Youth Certification’ (or ZYC) that arms youth leaders with content from motivational legend, Zig Ziglar - who famously said “You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.”
THE VISION GREW
Generation Ziglar was a visionary organization that constantly strived to make a positive impact on young people’s lives. One of the ways it achieved this goal was by expanding its programs to provide quality leadership curriculum for student organizations. The organization recognized that leadership skills were essential for the success of young people, and it developed programs that were tailored to meet the specific needs of students.
One of the most impressive initiatives by Generation Ziglar was the creation of the premier outdoor leadership program “GenZ Outdoors.” This program was designed to teach leadership concepts on a week-long backpacking trip in the mountains of North Carolina.
The success of Generation Ziglar’s programs was a testament to the organization’s commitment to developing young people’s leadership skills. Through its various initiatives, Generation Ziglar helped thousands of young people become confident, capable leaders who could make a positive difference in their communities. The organization’s legacy lives on today, and its impact on young people’s lives continues to inspire and motivate future generations.
Founder James McLamb spearheaded the change, recognizing that the organization’s vision and values could be applied to young people from all walks of life. The shift in focus was a testament to the organization’s commitment to making a lasting impact on future generations.
Additionally, Generation Youth created the Youth Life Coaching Certification, which was designed to train and equip people with the tools they needed to become effective youth life coaches. This program was an innovative approach to youth development, providing young people with the skills and knowledge they needed to make a positive impact on their peers’ lives.
THE BEGINNINGS
Generation Ziglar was founded in 2015 by two of the original trainers for the Ziglar Legacy. James McLamb and Matt Rush had a dream to give young people with resources, confidence, and credibility needed to make a change in their community.
Since 2016, over 200 young adults have been certified through GZ’s program, which has reached 300k+ across the globe! As this movement grew, so did its ambition- continuing towards its goal of impacting tomorrow’s generation today.
Additionally, Generation Ziglar’s outstanding motivational youth speakers and trainers provided an unparalleled experience for youth conferences or conventions. These speakers and trainers inspired and motivated young people to reach their full potential and become leaders in their communities..
The program was challenging and rigorous, but it provided an excellent opportunity for young people to learn about leadership, teamwork, and perseverance. Participants were able to experience the natural beauty of the mountains while learning critical leadership skills that they could apply in their personal and professional lives.
NOW AND THE FUTURE
Generation Ziglar was a remarkable organization that was always looking to make a positive impact on young people’s lives. As it continued to grow and evolve, the organization underwent a significant change when it changed its name to Generation Youth. The new name was reflective of the organization’s desire to impact future generations of young people, not just those in the Generation Z demographic.
To further this mission, McLamb started the organization’s podcast, which provided an opportunity to share insights and experiences with young people across the globe. The podcast became an essential tool for the organization to reach a broader audience and connect with young people in a meaningful way.
Overall, Generation Youth’s commitment to young people’s development was evident in its name change, podcast, and youth coaching certification. The organization’s legacy continues to inspire and motivate future generations of young people to become confident, capable leaders who can make a positive difference in their communities.
THE BEGINNINGS
Generation Ziglar was founded in 2015 by two of the original trainers for the Ziglar Legacy. James McLamb and Matt Rush had a dream to give young people with resources, confidence, and credibility needed to make a change in their community.
Their mission became even more real when they launched the certification program ‘Ziglar Youth Certification’ (or ZYC) that arms youth leaders with content from motivational legend, Zig Ziglar - who famously said “You were born to win, but to be a winner, you must plan to win, prepare to win, and expect to win.”
Since 2016, over 200 young adults have been certified through GZ’s program, which has reached 300k+ across the globe! As this movement grew, so did its ambition- continuing towards its goal of impacting tomorrow’s generation today.
THE VISION GREW
Generation Ziglar was a visionary organization that constantly strived to make a positive impact on young people’s lives. One of the ways it achieved this goal was by expanding its programs to provide quality leadership curriculum for student organizations. The organization recognized that leadership skills were essential for the success of young people, and it developed programs that were tailored to meet the specific needs of students.
Additionally, Generation Ziglar’s outstanding motivational youth speakers and trainers provided an unparalleled experience for youth conferences or conventions. These speakers and trainers inspired and motivated young people to reach their full potential and become leaders in their communities.
One of the most impressive initiatives by Generation Ziglar was the creation of the premier outdoor leadership program “GenZ Outdoors.” This program was designed to teach leadership concepts on a week-long backpacking trip in the mountains of North Carolina.
The program was challenging and rigorous, but it provided an excellent opportunity for young people to learn about leadership, teamwork, and perseverance. Participants were able to experience the natural beauty of the mountains while learning critical leadership skills that they could apply in their personal and professional lives.
The success of Generation Ziglar’s programs was a testament to the organization’s commitment to developing young people’s leadership skills. Through its various initiatives, Generation Ziglar helped thousands of young people become confident, capable leaders who could make a positive difference in their communities. The organization’s legacy lives on today, and its impact on young people’s lives continues to inspire and motivate future generations.
NOW AND THE FUTURE
Generation Ziglar was a remarkable organization that was always looking to make a positive impact on young people’s lives. As it continued to grow and evolve, the organization underwent a significant change when it changed its name to Generation Youth. The new name was reflective of the organization’s desire to impact future generations of young people, not just those in the Generation Z demographic.
Founder James McLamb spearheaded the change, recognizing that the organization’s vision and values could be applied to young people from all walks of life. The shift in focus was a testament to the organization’s commitment to making a lasting impact on future generations.
To further this mission, McLamb started the organization’s podcast, which provided an opportunity to share insights and experiences with young people across the globe. The podcast became an essential tool for the organization to reach a broader audience and connect with young people in a meaningful way.
Additionally, Generation Youth created the Youth Life Coaching Certification, which was designed to train and equip people with the tools they needed to become effective youth life coaches. This program was an innovative approach to youth development, providing young people with the skills and knowledge they needed to make a positive impact on their peers’ lives.
Overall, Generation Youth’s commitment to young people’s development was evident in its name change, podcast, and youth coaching certification. The organization’s legacy continues to inspire and motivate future generations of young people to become confident, capable leaders who can make a positive difference in their communities.
OUR GOALS AT GENERATION YOUTH - BUILDING
A STRONGER FUTURE
At Generation Youth, our goals are to empower young people through education, coaching, and leadership training. We aim to inspire the next generation of leaders and equip them with the skills they need to succeed in today’s rapidly changing world. Join us in our mission to build a brighter future for all. Learn more about our goals.
GOALS FOR GENERATION YOUTH
FOSTER a supportive community of individuals who share our values and mission, including alumni of our programs, partner organizations, and volunteers.
Continuously INNOVATE AND IMPROVE our programs to stay at the forefront of youth coaching and leadership development.
BUILD partnerships with schools, youth organizations, and community groups to promote positive youth development and support young people’s success.
CREATE AND PUBLISH high-quality content, tools, and resources to support our youth coaching and leadership training programs and share our knowledge and expertise with a wider audience.
MEASURE AND EVALUATE the impact of our programs, using data and feedback from program participants to continuously improve our offerings and better serve young people.
PROMOTE ethical practices and integrity in all aspects of our work, ensuring we uphold the highest standards of professionalism and accountability.
BUILD a sustainable organization that can continue to serve young people and make a positive impact for generations to come.
DISCOVERING THE VALUES OF GENERATION YOUTH: A GUIDE
TO UNDERSTANDING TODAY’S YOUTH CULTURE
Explore the values that shape Generation Youth’s mindset and behavior. Learn how their unique perspectives on diversity, inclusivity, and social justice are shaping the future of society. This guide provides insights and actionable tips for parents, educators, and marketers who want to connect with this generation on a deeper level.
VALUES FOR GENERATION YOUTH
YOUTH EMPOWERMENT
We believe in empowering young people by equipping them with the necessary skills, tools, content, and resources to succeed.
YOUTH EMPOWERMENT
PERSONAL GROWTH AND DEVELOPMENT
We believe in fostering personal growth and development in individuals to help them reach their full potential.
PERSONAL GROWTH AND DEVELOPMENT
LEADERSHIP
We believe in cultivating leadership abilities in young people to help them become successful leaders of tomorrow.
LEADERSHIP
EDUCATION AND TRAINING
We believe in providing high-quality education and training to individuals to help them acquire the knowledge and skills they need to make a positive impact in the lives of young people.
EDUCATION AND TRAINING
ETHICS AND INTEGRITY
We believe in promoting ethical practices and integrity in all aspects of our work to ensure that we uphold the highest standards of professionalism.
ETHICS AND INTEGRITY
COMMUNITY
We believe in creating a supportive community that values each person, where individuals can share ideas, collaborate, and learn from each other.
COMMUNITY
POSITIVE CHANGE
- We believe in empowering individuals to become agents of positive change and inspire them to make a lasting impact on the world around them.
POSITIVE CHANGE
INNOVATION
We believe in embracing innovation and creativity to find new and effective ways of equipping and empowering young people.